Here we go folks. I am about to contradict myself. But maybe not, I can't decide. Maybe you decide. Ok, here goes. Five years ago, I wrote on Finextra that when it comes to social media, a bank should behave like a person, even if they are a bank. See here. At the time, the... Continue Reading →
Engagement, social bubbles and validating your assumptions
So a week ago I posted a survey of four upcoming blogs and asked my Twitter followers to vote on which one should be posted next. It came down to a tie between a positive post on the joys of being in your 40s and one about the myriad of ways people and companies delay... Continue Reading →
Dear God, I miss my Blackberry
There I said it. I really really miss my Blackberry. I've had three versions of the beleaguered smartphone in the past. I started off with a flip version (Remember flip phones? - no calling a Uber with your bum with those babies). Then I migrated to a Curve and eventually a Bold. But it was... Continue Reading →
How to be an influencer – a step-by-step guide
My over arching philosophy No one was ever influenced by a scheduled, approved PR ‘message’ ever ever ever… …since the dawn of time